With the resurgence and rise of analogue photography, Kodak continues to ensure its range of films provides something for everyone. Whether you're shooting incredible landscapes, professional portraits, or just capturing shots of daily life, each film will provide you a different result. It's easy to feel overwhelmed by the different films available, so we've created a handy guide to advise you when and where to use each of Kodak's range.

This comparison will focus on:

Colour rendition
Grain
Versatility
Best use cases

High saturation and vivid colours
Extremely fine grain
Loves bright light
Not ideal for skin tones

When to use: use in sunny, bright conditions
When not to use: don't use when it's dark or indoors
Average cost for 36exp 35mm roll: £18.90

Classic Kodak warmth
Nostalgic 90s aesthetic
Strong yellows and reds
Affordable

When to use: sunny outdoor shooting
When not to use: dark, indoor settings
Average cost for 36exp 35mm roll: £11.95

Lower contrast than Gold
Slightly cooler, softer tones
Great for beginners/casual shooting
Budget-friendly

When to use: sunny outdoors
When not to use: dark, indoor settings
Average cost for 36exp 35mm roll: £12.00

Higher ISO flexibility
Handles mixed lighting well
Great everyday film
More visible grain for a nostalgic look

When to use: suitable for most conditions
When not to use: when less grain is desired
Average cost for 36exp 35mm roll: £13.95

Industry-standard portrait film
Exceptional skin tones
Handles overexposure well
Professional level flexibility

When to use: suitable for most scenes, but especially portraits
When not to use: for casual shooting, due to cost
Average cost for 36exp 35mm roll: £22.50

Timeless black and white look
Noticeable, character-rich grain
Strong contrast with deep blacks
Extremely pushable (great at 800 or 1600)

When to use: great for street photography
When not to use: when colour works better!
Average cost for 36exp 35mm roll: £10.95

In the end, choosing between these films isn’t just about ISO numbers, it’s about the feeling you want your images to carry. Kodak’s consumer films tend to lean warm and nostalgic, while its professional stocks offer finer grain and more flexibility in challenging light. Even films with the same ISO can behave very differently in terms of contrast and colour response. The best way to discover your favourite is to experiment: use our guide above, and see what scene you enjoy shooting most, and which film produces your favourite result - you can change up your film if you find multiple you love! Over time, you’ll find the one that matches not just your subject, but your own style.