KODAK the most recognisable brand in photographic print?
A BRAND THAT IS VISIBLE THE WORLD OVER
Ok, I have a confession. Wherever I travel in the world, if I see a Kodak store I canāt stop myself from taking a photo of it. Maybe itās because Dupli (and before our name change, Tetenal) have such a long relationship withĀ Kodak and Kodak Express that there is a sense of pride in seeing the instantly recognisable logo, shining brightly amongst the other stores. But that says it all about Kodak really, thereās a comfort in the brand that is felt the world over.
WHATāS IN A NAME?
The name Kodak was trademarked in 1888. Anyone looking for a meaning behind the name will be searching in vain because the name was completely made up. Founder George Eastman thought that the letter K was āa strong incisive letterā.
He elaborated further when he said that there were three main factors in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything already in the public consciousness. The name Kodak āwas simply invented ā made up from letters of the alphabet to meet our trade-mark requirements. It was short and euphonious and likely to stick in the public mind.ā
KODAK IS PHOTOGRAPHY, PHOTOGRAPHY IS KODAK
Eastmanās interest in photography led him to apply for a patent for photographic film in 1884. But it was with the slogan āyou press the button, we do the rest,ā that he put the first simple camera into the hands of a world of consumers in 1888. Before then, photography was seen as a specialist and complicated process best left to a small select group of professionals.
Photography was now accessible to the general public and they devoured it. The first Kodak camera was priced at $25 and came pre-loaded with a roll of film containing 100 exposures! Processing was also taken care of. The new breed of amateur photographers could send their finished film back to Eastmanās HQ in Rochester and have their photographs, negatives and a replacement film returned to them, all for the sum of Ā£10.
At the turn of the century Kodak rapidly expanded and after surviving the great depression, the next few decades enabled them to utilise their āfirst moverā position to become THE name in photography the world over. This was due to, in the main part, Kodakās continuous investment in research and filing patents. One such patent was a 3 colour film which would be released commercially in 1935 under the name Kodachrome.
Few companies have been as successful in capturing such a broad demographic of consumers as Kodak. Nowhere was this more noticeable than the adoption of the their advertising campaign A Kodak Moment. This phrase has become synonymous with those special, unforgettable life moments worthy of capturing in a photograph. Instamatic cameras arrived in the early 60ās and famously, Kodak employee Steven Sasson developed the first hand-held digital camera in 1975. A desire to protect their film business led to the project being put on hold, allowing rivals to grab the lead.
In 2010, Kodak, in an attempt to breathe fresh life into the brand and increase their relevance to a younger audience launched a new catchphrase So Kodak. Huge stars of the time including Drake, Pitbull and Rihanna became the face of the brand.EASTMAN, ALARIS, MOMENTS - KODAK FAMILY ASSEMBLE!
A commercially competitive environment and tougher trading conditions in the mid 2010ās led to the dissolution of the original Eastman Kodak company with various areas of the business being transferred or sold to subsidiaries and trading partners.
These days, Kodak products are generated by a variety of different businesses through either production or licensing. Kodak Eastman, Kodak Alaris and Kodak Moments are key suppliers of the products you will find as part of the Dupli portfolio which includes film, cameras, chemistry and retail print solutions.
KODAK the most recognisable brand in photographic print?
A PHOTOGRAPHY BRAND THAT IS VISIBLE THE WORLD OVER
Ok, I have a confession. Wherever I travel in the world, if I see a Kodak store I canāt stop myself from taking a photo of it. Maybe itās because Dupli (and before our name change, Tetenal) have such a long relationship with Kodak and Kodak Express that there is a sense of pride in seeing the instantly recognisable logo shining brightly amongst the other stores. But that says it all about Kodak, really; thereās a comfort in the brand that is felt the world over.
WHATāS IN A NAME?
The name Kodak was trademarked in 1888. Anyone looking for a meaning behind the name will be searching in vain because the name was completely made up. Founder George Eastman thought that the letter K was āa strong incisive letterā.
He elaborated further when he said that there were three main factors in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything already in the public consciousness. The name Kodak āwas simply invented ā made up from letters of the alphabet to meet our trade-mark requirements. It was short, euphonious, and likely to stick in the public mind.ā
KODAK IS PHOTOGRAPHY, PHOTOGRAPHY IS KODAK
Eastmanās interest in photography led him to apply for a patent for photographic film in 1884. But it was with the slogan āyou press the button, we do the rest,ā that he put the first simple camera into the hands of a world of consumers in 1888. Before then, photography was seen as a specialist and complicated process best left to a small select group of professionals.
Photography was now accessible to the general public and they devoured it. The first Kodak camera was priced at $25 and came pre-loaded with a roll of film containing 100 exposures! Processing was also taken care of. The new breed of amateur photographers could send their finished film back to Eastmanās HQ in Rochester and have their photographs, negatives and a replacement film returned to them, all for the sum of Ā£10.
At the turn of the century Kodak rapidly expanded and after surviving the great depression, the next few decades enabled them to utilise their āfirst moverā position to become THE name in photography the world over. This was due to, in the main part, Kodakās continuous investment in research and filing patents. One such patent was a 3 colour film which would be released commercially in 1935 under the name Kodachrome.
Few companies have been as successful in capturing such a broad demographic of consumers as Kodak. Nowhere was this more noticeable than the adoption of the their advertising campaign A Kodak Moment. This phrase has become synonymous with those special, unforgettable life moments worthy of capturing in a photograph. Instamatic cameras arrived in the early 60ās and famously, Kodak employee Steven Sasson developed the first hand-held digital camera in 1975. A desire to protect their film business led to the project being put on hold, allowing rivals to grab the lead.
EASTMAN, ALARIS, MOMENTS - KODAK FAMILY ASSEMBLE!
A commercially competitive environment and tougher trading conditions in the mid 2010ās led to the dissolution of the original Eastman Kodak company with various areas of the business being transferred or sold to subsidiaries and trading partners.
These days, Kodak products are generated by a variety of different businesses through either production or licensing. Kodak Eastman, Kodak Alaris and Kodak Moments are key suppliers of the products you will find as part of the Dupli portfolio which includes analogue boxed film, cameras, photochemistry and retail print solutions.