In the busy world of events, where quick turnarounds are expected and instant printing is the new norm, it’s important to have all the right equipment to hand. Instant printing has completely changed the event market by allowing consumers to take their photos and walk away in seconds, which is perfect for events like weddings, school proms, birthday parties, work dos, etc.

In this guide, we talk through what equipment is best for event photographers and why. We’ll cover DNP, SUCs, and photo gifting, along with how we can support your business with POS support. This guide helps you move from digital-only galleries to immediate results that expand your offering as an event photographer.

As an event photographer, instant printing is a must, and these sorts of environments require a fast and reliable solution. Who better to provide it than a DNP printer?

• Instant Dry: Completely dry, water-resistant, and smudge-proof from the moment they drop out, meaning consumers can take their cherished memories instantly.
• High-Speed: Most DNP printers can churn out 4x6 prints in seconds, keeping up with the high print demand that an event requires.
• Reliability: DNP printers are often referred to as the ‘tanks’ of the industry, giving you peace of mind with every print.
• Versatility: A variety of finishes are available without changing the paper roll.

Nostalgia is back and bigger than ever as Gen Z and Millennials are ditching phones at events for the grainy, retro film look. Placing film cameras on guest tables to capture the party behind the party is the new norm. Let’s take a look at some benefits:

• Different Perspective: Guests capture fun, candid moments that professional photographers may miss.
• Entertainment: Film cameras can act as an ice breaker at events, as they encourage guests who may not know each other to interact.
• Simplicity: Single-use cameras are super straightforward to use, simply point, shoot, and pass around.
• The Element of Surprise: Since guests cannot see the photos immediately after taking them, it sets a fun anticipation in waiting for the results, as people may have forgotten the moments they captured.

The problem? Guests often ruin film by not using flash or shooting too close. The solution? Use point-of-sale displays or table cards with instructions on how to use single-use cameras. Here are some handy tips to make film cameras a success at events:

• Use Flash: Remind guests to use the flash for all shots, especially indoors or in low-light environments.
• Provide Instructions: Placing small instruction cards on each table or creating a game card can encourage specific shots, making it more engaging for guests.
• Assign Responsibility: Appointing a ‘camera captain’ can ensure cameras are used correctly and collected at the end of the event.

Turn your instant print offering into personalised gifts that guests can take away at events. Let’s take a look at why adding personalised gifts is essential to your event photography business:

• Keepsakes: Guests love walking away with high-quality souvenirs like keyrings, magnets, and photo blocks, as it allows them to display and look back at the memory of the event.
• Higher Service value: Offering things like keepsakes can drive more revenue for your business.
• Awareness: Guests are often happier when they get to take away a souvenir from events, which often sticks in their heads, which leads to potential bookings at future events for you.

In conclusion, with the combination of instant printing with DNP, providing single-use film cameras, offering supporting POS for tables, and personalised photo gifting, you can’t go wrong - digital photos get the job done, but a “gift” creates an emotional connection you can’t create with digital.

Are you looking to expand your offering as an event photographer? Speak to one of our specialists to see how you can diversify your products and services.