THE BRAND THAT QUIETLY BUILT A REPUTATION FOR EXCELLENCE

A few things happened in 1957, some more notable to a wider audience than others. For instance, the Cavern Club, synonymous with The Beatles, opened its doors originally as a Jazz club. Ironically, also that year, a 15 year old Paul meets John the first time at a garden fête in Liverpool. The first winners of the Premium Bonds were also announced in 1957.

Meanwhile, The amazing success story began in 1957, when London based paper-maker Wiggins Teape unveiled a new range of products aimed at the photography market. The Colorama branded rolls were the first background papers to be marketed across Europe.

FIND A GAP AND GROW YOUR NICHE

Colorama continued to grow during the subsequent decades and became widely respected as the generic name in the background roll market. Whilst being a successful brand in its’ own market, Colorama was but a small cog in a very large Wiggins Teape wheel, so in 1989 a management buy-out saw the birth of an independent company - Colorama Photodisplay.

DISTRIBUTION MODEL KEY TO GROWTH

Rather than spend time selling single rolls to single customers, the fledgling Colorama Photodisplay utilised their new autonomy to introduce a distribution model to sell through carefully selected partners, a model that works well for the brand to this day. To boost their point of differentiation, Colorama also became sole distributors for the Denny’s Manufacturing brand which at the time was the leading producer of backgrounds across the United States.

OWNERSHIP CHANGES BUT THE COMMITMENT TO EXCELLENCE REMAINS

Over recent years the Colorama brand has seen several ownership changes but as a member of one of the largest business groups in the world of photography, a commitment to offering superb product quality delivered through strategic partners such as Dupli remains.

As a major supplier to the photographic market in the UK and beyond, Dupli are proud to include Colorama as a key brand alongside our other market leading partners.